Release a turtle hatchling “digitally” at Bukit Bintang

Written by Dr. Chen Pelf Nyok

Dr. Chen is the co-founder of Turtle Conservation Society of Malaysia. She currently heads the community-based River Terrapin Conservation Project in Kemaman, Terengganu, Malaysia.

16 Jan 2014

Leo Burnett, the 4th largest communications network in the world, has created a mobile web-based microsite for a contest in collaboration with TCS to create awareness and raise funds for turtle conservation.

To participate, be at the elongated vertical big screen at Jalan Bukit Bintang, Kuala Lumpur (at the intersection of McDonald’s, Lot 10 shopping mall & Maybank) at the following dates and times, load http://herorescue.com on your mobile and follow the on-screen prompts to symbolically release a turtle hatchling into the sea.

You are also encouraged to tweet #movingminds while interacting with the big screen!

There will be a hospitality booth set-up by the media owners, MKN At Life at their hospitality tent at Haagen Dazs, Lot 10. There will be assistants to help you interact with the big screen, augmented-reality-style!

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